Waitrose to Begin Stocking Turkish Wine
04 Sep 2013 --- Waitrose has announced that it is set to introduce Turkish wine into its stores this week. The retailer said the new wine will join its World of Wine Showcase, which has previously introduced wines from India, China and Brazil, all of which have sold out.
The Pamukkale Diamond red wine is made with the familiar grapes Shiraz and Merlot, blended with the lesser known, much rarer indigenous Turkish varieties of Kalecik Karasi and Bogazkere. Waitrose said the blend has a ruby red colour with aromas of black cherries, blackberry and a hint of black pepper.
Ken Mackay, Waitrose wine buying manager said: “Our shoppers have an adventurous palate, so it’s important we keep challenging them by scouring the world for new and interesting wines. In previous years we’ve launched wines from India, China and Brazil. With the introduction of Pamukkale Diamond perhaps Turkey will soon be as famous for its red wine as it is for its mouthwatering mezzes.”