Waitrose Launches Online Wine Site Waitrose Cellar

09 May 2014 --- Waitrose has announced plans to grow its online wine sales with the launch of a new wine site, Waitrose Cellar.

The retailer said a ‘wine by the case’ service will allow customers to mix their own case of six bottles from a range of over 1,200 wines, spirits and champagnes – including free delivery within three working days.

The new site, which replaces Waitrose Wine Direct, also offers food matching suggestions for customers, tasting notes, regional guides and recommendations based on past purchases.

Customers can also call a specialist team directly to help them select their case, recommend wines for specific occasions, or suggest wine and food matches.

Waitrose head of cellar & direct services Robert McCarthy said: “Waitrose Cellar will bring a new element to our multi channel offer by allowing customers to receive the wine expertise we are renowned for in our shops from the comfort of their own home.

“We’ll be offering great value combined with interesting and unusual exclusives, with free delivery on every order.”