01 May 2014 --- UK retailer Waitrose has launched a brand new fruit which looks like a little pink strawberry… but tastes just like bubblegum. The exclusive perfumed Bubbleberries – official name fragaria Moschata – are launching in Waitrose shops from today, Wednesday 30th April. Beautifully fragrant, with the unmistakable taste of bubblegum, these berries are exclusive to the supermarket.