Volac Partners with Wilmar to Create ‘Unprecedented Market Potential’
07 Jul 2015 --- Volac International and Wilmar International have announced the creation of a joint venture group to develop their added value animal feed fat business around the world.
The joint venture will become a global leader in animal feed fats, supporting the dairy farming industry through deep nutritional expertise, by marketing an expanded “MEGA” branded range of feed fat products which are responsibly sourced through a leading sustainability approach and by maximising operational efficiency.
David Neville, Managing Director of Volac Animal Nutrition, said: “Volac believes that responsibly sourced feed fats will play a key role in sustainable livestock nutrition in the future and therefore we are expanding our fats business as part of our company strategy. The joint venture with Wilmar will supply sustainable and traceable fat nutrition ingredients which will help improve the productivity of livestock production across world markets.”
Andy Richardson, Head of Corporate Affairs at Volac, told FoodIngredientsFirst what the joint venture means for Volac and how the changing meat industry can be better served from a global platform.
“This is a big step for Volac. We bring our nutritional reputation, global brands and sales network and this, combined with Wilmar’s logistics and scale, gives us unprecedented market potential to supply a wider range of products. The joint venture gives us the capacity to sell globally and at scale.
“As well as a more global approach, the joint venture will allow us to focus on areas other than dairy, like poultry and pig feed, where we hope to offer new products,” Richardson explained.
“With the global population increasing, there is a need to feed so farmers need to focus on productivity. We can help farmers to improve that productivity,” said Richardson.
Napoleon Pefianco, Managing Director of Wilmar Europe Holdings B.V., commented, “Wilmar and Volac both have an aspiration to set the agenda for sustainability. Through the joint venture we will use our combined resources to develop sustainable feed ingredients globally, putting the joint venture at the leading edge of ethically sourced feed fat ingredients.”
Richardson concluded, “We will see an increase in global meat demand as Eastern markets adapt to more Western behaviours, however, that growth will be from Eastern and developing markets. What happens to Western meat consumption remains to be seen.”
By Kelly Worgan
