VML Launches New Site for Mountain Valley Spring Company; Online Community Designed for Loyal and Discerning Customers

"The new sites are an important component of the company's overall rebranding effort," said Matt Anthony, VML CEO. "They provide Mountain Valley an important channel through which to more closely connect with its loyal and growing customer base."

The new website brings together comprehensive information about both the company and its products, while offering visitors improved design and navigational ability. Customers, beverage distributors, media, business partners and the community can learn more about the winning taste and health benefits of Mountain Valley Spring Water, as well as home and office delivery solutions. In addition, comprehensive information about the bottled water industry, the company's history, various philanthropic initiatives, as well as links to partner sites, are all easily accessible.

The second site, which is a new and unique component to the main corporate site, is an online community known as the Red Oval Society. Designed to support the interests of loyal Mountain Valley customers and other consumers with discriminating tastes, the Red Oval Society contains original content from well-recognized chefs, nutritionists, and water experts, as well as news, discussion boards, recipes, tips and stories. The Red Oval Society, which is free, will also feature fun and interactive contests and customer-generated content to further engage members.

"As our distribution continues to grow throughout the country, we believe it is important to continue finding new ways to connect with our customers, business partners and communities," said Jim Karrh, Ph.D., chief marketing officer, Mountain Valley Spring Company. "Mountain Valley occupies a unique position as America's oldest and most prestigious bottled-water brand and as the only American premium bottled water sold in glass bottles coast to coast. We are proud to provide consumers with valuable information about our rich heritage, as well as the award-winning taste and health benefits of our pure spring water."