'Viva' Bebo Plastik For Its 'Vital' Solution
Brand image is enhanced by a high gloss sleeve and printed lidding film, both of which incorporate vivid colours and photographs of the key ingredients.
16/10/06 An eye-catching yoghurt pot from Plus Germany’s new Viva Vital range has benefited from the thermoforming expertise of RPC Bebo Plastik.
Manufactured by Humana Milchunion e.G., the Viva Vital range comprises eighty-five healthy food products - including dairy, bread, fish and ready meals - that are low in fat and sugar content. It was launched in January 2006 to great success.
Humana Milchunion e.G. asked RPC Bebo Plastik to produce an attractive container for four varieties of yoghurts included in the range. Designed in-house, the 95mm pot is manufactured in PS and features a pleasing curved shape.
Brand image is enhanced by a high gloss sleeve and printed lidding film, both of which incorporate vivid colours and photographs of the key ingredients.
“Viva Vital is a fresh new concept in healthy eating and we wanted packaging that reflected this,” comments Michael Pestner, Senior Category Manager of Plus Germany. “The distinctive yoghurt pot from RPC Bebo Plastik, combined with high-quality decoration, fulfils this requirement perfectly.”
This feature is provided by Food Ingredients First’s sister website, Packaging Insights.
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