Vitiva and Savannah Announce Strategic Partnership in South Africa
Vitiva expects this new partnership with Savannah will give the company increased presence in South Africa and will facilitate more comprehensive involvement with regional food processors.
1/18/2011 --- Vitiva, Slovenia, has announced strategic partnership with renowned South African ingredient supplier Savannah Fine Chemicals, situated in Johannesburg, Cape Town and Durban to promote Vitiva’s advanced Oxidation Management System rosemary-based portfolio in the South African market.
“Our alliance strategy is to assist South African manufactures with effective, tailor-made solutions for oxidation management and shelf-life extension that are cost-effective and affordable,” explains Ohad Cohen, CEO of Vitiva. “This is our first foray into bringing Vitiva's innovative line to the South African market. Savannah is highly respected in the industry, with strong technical and marketing components. This agreement is an important part of our intensive effort to market our product line globally. ”
Currently, many South African products contain traditional synthetic and/ or chemically derived antioxidants such as BHA, BHT, TBHQ, ascorbate etc. The limited variety of natural antioxidants available in the South African market do not provide satisfactory solutions and are often characterized by strong color, odor and bitterness, and support few food applications.
“We are happy to team with Vitiva, a company with plenty of know-how that makes a significant investment in technical advancement and product innovation,” says Steve Mitchell, CEO of Savannah. “Our main focus will be to assist processed meat, oil, bakery and beverage manufacturers with unique and cost-effective oxidation management solutions, unveiling the full potential of rosemary extract formulations and their versatility. Our alliance with Vitiva fits perfectly in our portfolio of custom-made products and services.”
Vitiva expects this new partnership with Savannah will give the company increased presence in South Africa and will facilitate more comprehensive involvement with regional food processors. “ Among leading South African agents ,” added Cohen, “we selected Savannah because we are impressed with the loyalty and dedication they show in partnerships with all their customers and suppliers.”
Vitiva is a leading, fast-growing and innovative company providing advanced, application-specific solutions based on natural extracts for the food, cosmetic and nutraceutical industries. Its extensive portfolio includes: VivOX, INOLENS, AquaRox and SyneROX products. As a science-driven company, Vitiva offers extensive technical support to help its customers launch new products in a timely manner.
