Virginia Dare Develops Masking Flavors for Stevia-Sweetened Foods

Custom formulated for applications such as beverages and dairy-based foods, these ingredients effectively mask the bitter, licorice-like and astringent notes often associated with the sweetener.

17 Sep 2009 --- Virginia Dare has developed a range of masking flavors to optimize the taste profile of foods and beverages sweetened with stevia. Custom formulated for applications such as beverages and dairy-based foods, these ingredients effectively mask the bitter, licorice-like and astringent notes often associated with the sweetener.

“As products sweetened with stevia began to be developed, we focused our expertise in masking technology on these new applications,” says Paulette Kerner, Director of Marketing Communications and Research at Virginia Dare. “Stevia exhibits a range of off-notes that we have found can be effectively masked through skillful selection of combinations of flavor ingredients. The end results are very pleasing flavor profiles in a wide array of food and beverage products.”