Video: 3 Musketeers Brand Provides a Refreshing Escape With New 3 Musketeers Mint Bar
Combined with 45% less fat than the average leading chocolate brands, 3 MUSKETEERS MINT is a delicious chocolate treat consumers can feel good about choosing.
16/07/07 For 75 years, 3 MUSKETEERS Brand has provided a one-of-a-kind light and fluffy chocolate experience to chocolate enthusiasts. Now, the 3 MUSKETEERS Brand is celebrating its diamond anniversary by providing a refreshing escape with NEW 3 MUSKETEERS MINT, which offers fluffy mint nougat dipped in luscious dark chocolate.
"The 3 MUSKETEERS Brand has been a leader in the snack food category since launching in 1932," says Michele Kessler, Vice President Marketing, Mars Snackfood US. "With the introduction of 3 MUSKETEERS MINT, the first brand extension in 75 years, we are meeting consumer demands by bringing 3 MUSKETEERS' signature light and fluffy texture to the refreshing combination of mint with dark chocolate."
Finally, chocolate lovers can indulge in the perfect combination of delicate mint nougat dipped in dark chocolate. Combined with 45% less fat than the average leading chocolate brands, 3 MUSKETEERS MINT is a delicious chocolate treat consumers can feel good about choosing.
Available in convenient two-piece single-serve packs or bags of minis, NEW 3 MUSKETEERS MINT provides portion control, allowing consumers to share or save a piece for later.
3 MUSKETEERS MINT Availability
The irresistible 3 MUSKETEERS MINT singles and Minis are available at select supermarkets, convenience stores, and various mass retailers nationwide. Suggested retail prices are as follows:
-- Single serve packs (2 bars) - $.65
-- Bags of Minis (9 oz) - $3.29
3 MUSKETEERS MINT 2007 National Marketing Campaign
To raise awareness of 3 MUSKETEERS Brand's new "lighter way to enjoy mint and chocolate," a comprehensive national marketing campaign including print and TV advertising, public relations, sampling and coupons will support the launch of 3 MUSKETEERS MINT in 2007. Advertising will run on a variety of network programs such as ABC's "The View", NBC's "Days of our Lives" and The Learning Channel's "What Not To Wear", and in publications including Real Simple and Martha Stewart Living. 3 MUSKETEERS MINT sampling will occur at select Susan G. Komen Race for the Cure events nationwide.
