14 Jan 2019 --- The “Veganuary” campaign, which runs throughout the month of January, is attracting more people into following a vegan lifestyle or simply cutting down on their meat intake in favor of plant-based alternatives. No longer considered just a “side dish,” vegetables are well and truly at the center of the plate. That is definitely the case for London-based vegan burger chain and start-up The Vurger Co., which now runs two restaurants in the cosmopolitan capital. With its vast plant-based menu focused on burgers, fries, mac ‘n’ cheese and vegan milkshakes, the company is poised to strengthen the profile of vegetables even further. FoodIngredientsFirst spoke with Co-Founder and CEO Rachel Hugh who explained how the start-up came about and how it has evolved since receiving crowdfunding back in 2017.
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