03 Nov 2021 --- After years of being hailed “queen of flavors,” vanilla is still going strong as a classic and versatile ingredient in categories spanning confectionery, bakery, beverages, desserts, ice cream and more. The sector is prone to some sourcing challenges and price fluctuations. However, the ingredient’s long-established popularity drives companies to ramp up the sustainable sourcing of the dominant flavor force, which has room to grow.
