21 Jan 2020 --- Eighty four percent of UK ice cream parlors report that vanilla is their best-selling ice cream flavor, according to a survey conducted by the Ice Cream and Artisan Food Show. The second and third most popular flavors were Mint Chocolate Chip (20 percent) and Chocolate (18 percent). Market opportunities for the classic flavor show no signs of stopping, as the unique simplicity and versatility of vanilla drives demand.