Usquaebach Scotch Whisky Announces Launch of New Integrated Communications Campaign
23 Jun 2015---New York, New York (PRWEB) June 23, 2015 — Usquaebach Whisky (pronounced “oos-ke-bah”) (http://usquaebach.com/) the small, artisinally crafted, blended Scotch whisky, announces the launch of a new integrated communications campaign. Usquaebach has been quietly making a comeback in the US market since its purchase by Cobalt Brands in 2009.
With a name derived from the ancient Gaelic phrase ‘usage beatha’ (or ‘the water of life’), Usquaebach brings to life ancient traditions and the historic craft of the Scottish Highlands. The new integrated communications campaign will include media relations, social media, event marketing and trade outreach.
“Whisky drinkers are excited by brands that focus on quality and authenticity, produced by owners who put their heart and soul in every bottle. That has been the Usquaebach way for over a century,” said Sean Perry, President of Cobalt Brands, LLC. “We are thrilled to partner with Colangelo & Partners to bring the ‘real life’ legend of Usquaebach to a new audience.”
Usquaebach’s blend dates back to the 1800s and its name was trademarked in 1877, making it one of the most enduring brands in the Scotch whisky market. Usquaebach’s loyal customer base continues to seek out the spirit due to the quality of the brand – a testament to the reputation, craftsmanship and history of one of the most celebrated whiskies from the Scottish Highlands.
Usquaebach Scotch Whisky is available in three unique expressions, each having a different price point and consumer palate. Usquaebach “Old Rare” Blended Scotch Whisky (SRP $120), available in a porcelain flagon, is created with 41 specially selected single malts (up to 20 years of age each) from the Highlands with only 15% of high-quality grain whisky in the blend. This classic Scotch whisky offers multi-layered opulence and was served at the 1969 and 1989 Presidential Inaugural Dinners. Usquaebach 15-Year Blended Malt (SRP $80) is a marriage of the finest Highland single malts, aged carefully for at least 15 years in oak and sherry casks. When purity and strength is desired, this beautiful Scotch whisky delivers robust aromas and intense richness, featuring stout baking spices and a luxurious sweetness. Usquaebach Reserve Premium Blended Scotch (SRP $40) features over 50% quality single malts each aged between 16 to 18 years and blended with the finest grain whisky. The result is a handcrafted spirit that is both timeless and unique ideal as an apertif, with a rich meal or as the key ingredient in a classic cocktail.
The new integrated communications campaign will be handled by Colangelo & Partners Public Relations (http://www.colangelopr.com), which is also the agency of record for Tequila Partida, G’Vine Gin, La Quintinye Vermouth Royal, Lucano Amaro, Diplomatico Rum, Amarula Cream and Tariquet Armagnac. The campaign will be education-focused, and encourage whisky aficionados to recognize Usquaebach a top choice for their collection.
About Usquaebach Whisky
Usquaebach Scotch Whisky, a historic spirit from the Scottish Highlands, has been blended for over three generations by the Laing family. Usquaebach Scotch Whisky is owned and distributed worldwide by Cobalt Brands, and is available in 23 markets nationwide. Creating blends with focus primarily on purity, elegance and refinement, Usquaebach’s Master Blender carefully selects only the finest malts and grains from Scotland’s most reputable distillers. History is brought back to life with each bottle of Usquaebach Whisky that is produced.
About Colangelo & Partners Public Relations
Colangelo & Partners Public Relations is a midtown Manhattan-based public relations and integrated communications agency specializing in food, wine and spirits. Boasting long established relationships with the key press that drive these business categories and help determine the industry’s leading brands, Colangelo & Partners continually creates unique story lines that are consistent with our clients’ brand strategies in order to provide a steady stream of compelling content to journalists and keep them in the news. A Finalist in the prestigious 2013 PR News ‘A List Awards’ in the integrated communications category, Colangelo & Partners utilizes social media, web marketing, advertising, events and promotions to build campaigns that establish brand strength and drive sales.
