United Biscuits acquires Nik Naks and Wheat Crunchies
Nik Naks and Wheat Crunchies will continue to be produced there under a co-manufacturing agreement which UB has entered into with the new owners.
21/02/06 United Biscuits ('UB'), a leading manufacturer and marketer of biscuits and snacks in the United Kingdom and Continental Western Europe, announces that it has acquired the brands and certain associated assets of Nik Naks and Wheat Crunchies.
Nik Naks and Wheat Crunchies will continue to be produced there under a co-manufacturing agreement which UB has entered into with the new owners.
The cost of the acquisition is not a material sum to UB. However, the brands are strategically significant as they will extend UB's position in this market segment and benefit from being a part of UB's wider portfolio.
http://www.unitedbiscuits.com/80256C1A0047922E/vWeb/pcSMOY6M7CU2
