Unilever Sells Slim-Fast to Private Equity

11 Jul 2014 --- Unilever has announced that it has sold its Slim-Fast brand to Kainos Capital. Unilever will retain a minority stake in the business.

The transaction includes the Slim-Fast trademark and the global Slim-Fast business portfolio. Slim-Fast is sold throughout North America and in the United Kingdom and Ireland. Terms of the transaction, were not disclosed.

Kees Kruythoff, president of Unilever North America, said: “The Slim-Fast sale is the last step in the portfolio reshaping that we had planned for North America. This transaction, along with previously announced divestitures, will give us the focus to drive growth behind our core portfolio.”

The company said in April that it would undertake a strategic review of its North American pasta sauce business, which includes the market-leading Ragu brand, and the troubled Slim-Fast brand, whose sales have tumbled in its biggest market.