27 Feb 2017 — Following the attempted takeover bid from US giant Kraft Heinz, Unilever is considering a cull of some of its food brands, according to city reports which claim the Anglo-Dutch consumer goods company is feeling pressure to react after it rejected the offer. In an official statement, Unilever says it is “conducting a comprehensive review of options” due to be completed by April. This follows the events of last week when Kraft Heinz Co. withdrew its US$143 billion bid for Unilever two days after the approach became public and Unilever’s opposition to engage in discussions.