Two New Variants for Wrigley's Extra Ice

31/03/08 The Wrigley Company is delighted to announce the launch of two new additions to its Extra brand, the number 1 sugar confectionery brand in the UK.

Extra Polar Ice and Extra Arctic Ice will be available from the end of April and offer consumers ultimate freshness.

The new variants freshen immediately, neutralising even strong foods and give long lasting freshness even after chewing has finished. Available in pellet blister packs, Extra Polar Ice and Extra Arctic Ice have a RRP of 39p.

These great new products are set to build upon the success of Extra Ice and Extra Ice with a Liquid Burst, variants that are already very popular with consumers. The launch will be supported by an extensive marketing campaign.

Alexandra MacHutchon, Communications Manager at Wrigley, comments, “We are extremely excited about the launch of Extra Polar Ice and Extra Arctic Ice and anticipate both to be extremely popular. We would advise retailers to ensure they stock these great new products to take advantage of the additional sales and profit opportunities.”