TWIX Java Brews Up a Fresh Approach to the Coffee Craze and Gives Americans a New Type of "Coffee Break"

24/01/08 From fancy coffees to extravagant desserts, the pursuit of java-flavored food and beverages continues to be a hot trend percolating throughout U.S. culture. TWIX Brand is raising the bar on America's coffee-flavor craze by introducing TWIX Java with real espresso beans and coffee-flavored caramel.

The limited-edition candy bar, available in stores nationwide through February 2008, is a decadent three layered blend of rich coffee flavored sweet caramel coated over a delicious chocolate cookie and covered in luscious milk chocolate. A touch of real espresso beans enhances the flavor of this chocolaty coffee treat. The brand offers fans a new type of "coffee break" and a chance to step back from hectic days.

"We are committed to constant innovation to create fun, great-tasting products that deliver a unique experience to our consumers," said Michele Kessler, vice president, marketing, Mars Snackfood US. "TWIX Java is the perfect treat or 'pause' for fans of TWIX and coffee lovers alike -- a touch of espresso beans add the perfect hint of java taste to the signature candy bar that fans have enjoyed for years."