Tullamore D.E.W. Launches the ‘Parting Glass’ Campaign

21 Jul 2014 --- In preparation for the opening of its new distillery this September, Tullamore D.E.W. Irish Whiskey has launched the ‘Parting Glass’ campaign, a global online search for the best toasts to mark the beginning of life’s new chapters.

The ‘Parting Glass’ is a time honored way of marking the closure of one life chapter and celebrating the beginning of the next. As Tullamore D.E.W. celebrates its new chapter, the brand is inviting people to share their own parting glass moments online to enter to win a trip to Ireland to attend the distillery opening celebrations this September. To enter the contest, individuals must share a video or image of their parting glass moment with Tullamore D.E.W. via Facebook, Instagram or Twitter, adding #PartingGlassUS to the entry.

To coincide with the competition and inspired by the award-winning short film ‘A Parting Glass,’ which features a group of guys preparing for their friend’s wedding, Tullamore D.E.W. has created a series of shareable videos featuring the same characters celebrating a variety of parting glass moments.

Caspar MacRae, Global Brand Director, Tullamore D.E.W., commented: “The new Tullamore distillery opening is a true ‘Parting Glass’ moment for us – marking an exciting new chapter in our 185 year history. As we raise a glass to this momentous occasion, we look forward to seeing the milestones happening in the lives of our fans and inviting the best entrants to join us in Ireland for some very exciting celebrations in September.”