Truvia Brand Launches Foodservice Product

The Truvia Behind the Bar product will help the food and beverage service industry meet the growing trend naturally and create great-tasting, reduced-calorie cocktails, teas, and lemonades.

20 April 2012 --- The Truvia brand has announced the US nationwide launch of the Truvia ’Behind the Bar’ product, specially designed for use at bars, restaurants and other foodservice establishments. Now available through local foodservice distributors, the latest Truvia brand innovation provides a solution to creating natural, great-tasting, zero-calorie simple syrups for cocktails. The Truvia Behind the Bar product will help the food and beverage service industry meet the growing trend naturally and create great-tasting, reduced-calorie cocktails, teas, and lemonades.

Truvia Simple Syrup is created by adding one package of Truvia Behind the Bar product to ½ gallon of water and mixing until it dissolves. This Truvia Simple Syrup contains zero calories, compared to an equivalent amount of sugar-sweetened simple syrup with about 6400 calories.
“As the #1 natural sugar substitute in the United States, Truvia natural sweetener has become a pantry staple for U.S. households,” said Mark Brooks, Truvia global consumer products director. “With its ability to deliver new revenue to the food and beverage industry, the Truvia Behind the Bar product is a foodservice essential, as consumers expect a greater variety of reduced-calorie beverage options.”

Truvia natural sweetener is a  natural, zero-calorie sweetener born from the leaves of the stevia plant. When used in cocktails, Truvia natural sweetener enhances the intensity of fruit flavors such as citrus and berry, and smoothes out the overall taste while maintaining its flavor.

“This new product is a perfect tool for bars and restaurants to expand their menu offerings and give customers more of what they want – natural, great-tasting drinks at a fraction of the calories,” said Anthony Caporale, mixologist, host and p roducer of Art of the Drink. “The Truvia Behind the Bar product is the first natural, high-quality product with nationwide availability that is tailor-made for the food and beverage industry to deliver reduced-calorie cocktails.”