Tropical Beverage Teams Up with ONE

12/10/06 Tropical Beverage Inc., a producer and distributor of value-added water-based products, today announced that it has been shipping its inventory of coconut water to stores across the country. The brand ONE has taken off in markets like Whole Foods, and in fact it was the fastest mover in its category. Tropical has entered into a joint venture with ONE and anticipates opening up larger markets for the brand. The product is packed in a Tetra Pak, an aseptic pack unit that is extremenly popular in Europe and has actually gained a strong market in the US, especially in small ready to drink serving units. Tropical plans to open up the products to its existing customers and receives most favored pricing on the exotic water. The coconut water not to be confused with coconut milk is 100% coconut water, and contains NO PRESERVATIVES. And NO FAT. The product has been shown to rehydrate people very fast in studies and it is a perfect drink for kids. It has grown to become one of the fastest-growing beverages in Brazil, and Tropical is excited about adding it to its product offering. The retail price for units in stores is $1.50 per unit. For more information on the product you can go to http://www.onenaturalexperience.com/.

“Tropical is very excited about joining forces with ONE and aiding in the growth of this product. We believe that it adds a nice package to our line. As it is something that we could never produce ourselves because of the need for a plantation of coconut grooves. We are looking to move some inventory that we have right now to open up some markets right now,” said Chris Lotito for Tropical.