TRIMSPA, Lifestyle Beverages sign licensing agreement

15/09/05 TRIMSPA, Inc., the makers of the dietary supplement TRIMSPA X32, has recently formed a licensing agreement with Lifestyle Beverages LLC to begin the manufacturing and distribution of TrimWater, a new nutritionally enhanced flavored water beverage to serve as a healthy alternative to the standard diet drink. The licensing agreement is TRIMSPA’s first in the beverage industry.

TrimWater will launch later this monthin October initially in the New York/Tri-state area where it will be available at DSD (direct store delivery) and c-store locations. By the end of 2005, Lifestyle Beverages plans to expand into the remainder of the New England and mid-Atlantic regions. By first quarter 2006, the company anticipates production and distribution in the western United States, with national retail presence in grocery and drug stores soon to follow. 

TrimWater offers a variety of benefits to the consumer including nutritional content such as Chromium Picolinate, Citrimax, Glucosamine, Hydrochloride, and Caffeine. It contains fewer calories and less sugar than most leading popular flavored water beverages or diet drinks. Containing no artificial colors, artificial flavors or preservatives, and less caffeine per serving than the leading diet colas, the water will be available in 20 oz. plastic bottles and in four flavors: Passion Fruit/Berry, Lemon/Ginger, Raspberry/Vanilla and Peach/Mango. The water is suggested to sell competitively at $1.99 per bottle.

TRIMSPA Inc., headquartered in Whippany, New Jersey, is the maker of TRIMSPA® X32™, a leader in  weight-loss supplements. TRIMSPA® X32 is the “Official Weight Loss Product” of the Hawaiian  Tropic®, Mrs. America® and Mrs. World® Pageants. TRIMSPA Inc. is a supporter of various high- profile celebrity events, such as the American Music Awards, Critics Choice Awards, and more.  TRIMSPA, Inc. is an associate sponsor in the NASCAR® Busch Series racing circuit through Braun Racing. The company has worked with numerous charitable organizations including the Millennium Women's Foundation, Susan G. Komen Breast Cancer Foundation®, American Cancer Society®, and Make-A-Wish Foundation®.

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