Update February 2025: Innova Market Insights has revealed its Top Packaging Trends 2025.Innova Market Insights has announced its Top Packaging Trends 2024, with “Digitalized Circularity” taking the top spot. Incoming regulations, notably the UN’s Global Plastics Treaty and the EU’s Packaging and Packaging Waste Directive (PPWD) revision, will intensify demand for responsible waste management. The packaging industry will increasingly turn to digital tech for scalable circular economy solutions. “Maximizing Minimization” is identified as the second trend, as producers pursue material reduction and lightweighting initiatives to improve environmental footprints, particularly within e-commerce. In the third spot, a “Fast-food Cleanup” is expected amid new regulations that will fuel the reusables versus single-use debate.
