TNS NIPO and Wageningen UR Food & Biobased Research Establish Partnership

14 Feb 2014 --- Wageningen UR Food & Biobased Research and TNS NIPO will be working together from now on. They have established a sustainable partnership concerning sensory research and the observation of consumer behaviour.

TNS NIPO and Food & Biobased Research will exchange know-how about the latest developments in consumer research. They will consult each other about issues where knowledge-sharing can be used to enhance and further expand existing expertise. They will also perform consumer research for clients including Research & Development departments belonging to food manufacturers.

Food & Biobased Research has many years' experience in developing sustainable and innovative solutions for food that is healthy and rich in taste. An important aspect of the company's work involves testing new types of foodstuffs. This is done using specialised consumer panels like the 55+ consumer panel SenTo, as well as Sensory Expert Panels that have been specially selected and trained. Stefanie Kremer from Food & Biobased Research is very pleased with the agreement: “By establishing this partnership, we have ensured that knowledge and expertise developed in Wageningen will be implemented directly in the national and international food market.”

TNS NIPO is renowned for its international network, high quality data collection and effective advice that helps to realise growth. Its Innovation & Product Development department specialises in supporting clients with successful product launches. When it comes to foodstuffs, the taste of products is an essential ingredient to success. Frans van der Horst, Innovation & Product Development director at TNS NIPO, also sees the benefits of the partnership: ‘This partnership will allow us to support international food manufacturers throughout the innovation process - from identifying the ideal product to creating a complete proposition, including marketing plan.