Think Organic Nutrition Bars Debut

18/08/06 Think Products, whose "real food" Think Thin high-protein nutrition bars have held a #1 position in the natural food retail space for years, paved the way for the debut of its sibling product, Think Organic.

The distribution deal with the largest retailer in the U.S., Wal-Mart, confirms the rapidly growing mainstream acceptance of organics in the U.S. Think Organic bars are dual-placed in the pharmacies of 2800 and in dry grocery areas of 680 Wal-Mart stores. (Think Organic will sell for a suggested retail price range of $1.33 - $1.99 each).

"Think Products is one of the organic vendors that Wal-Mart recently added to their merchandise mix," said Think Products CEO and former model, Lizanne Falsetto. "It confirms their recent commitment to offer healthful and sustainable products to their customers."

Think Organic is offered in Chocolate Coconut, Cherry Nut, Cashew Pecan, Apricot Coconut, Cranberry Apple, and Tropical Nut. All flavors contain whole food ingredients: organic raw dates, cherries, cashews and walnuts,

"Since Think's introduction into Wal-Mart, the company's revenue has jumped substantially," said Falsetto, founder and CEO of Think Products.

"When I started with Wal-Mart, I was honored to be invited to be a Category Team Leader and work on the schematic layouts for their specialty food sections. Think Organic bars provide stellar nutritional benefits over conventionally grown ingredients and makes eating, well, easy. Our products are wheat, gluten and trans-fat free and we use 100%, organic raw ingredients. Think was founded to make food for people who 'think about what they eat.' We've become one of the largest independent makers of natural nutrition bars in the U.S., successfully competing against mega corporate contenders such as Kraft's Balance and Nestle's PowerBar."

Headquartered in Ventura, California, the company's first product, the Think Thin bar, was the first of its kind created without highly processed ingredients and remains the #1 selling all-natural, high-protein, low-carbohydrate bar in natural food stores nationally. The company is the second largest privately held company in the natural food bar industry. Think was founded by Lizanne Falsetto, former international fashion model and now working mother of two young children. Think products are inspired by her personal dedication to "thinking" about the food you eat. Think Products differentiates itself from other nutrition bars by using real food and the highest quality ingredients; all of which are natural, free of additives, organic when possible and taste great. Think Products has developed four different bars: Think Thin (all natural high-protein), Think Organic (100% organic raw fruit and nuts), Think Green (Superfood fortified) and Think Energy (vitamin and minerals with candy bar taste).

Think Products can be found in natural food stores, leading supermarket chains, club, convenience, mass and drug stores as well as health clubs, specialty food stores and now Costco and Wal-Mart. Think brands can also be purchased direct from the company at http://www.thinkproducts.com.