07 May 2013 --- Rickard's revived the classic combination of lager and lemonade with Shandy.
Each spring, Canadians coming out of hibernation ready to revive a long tradition, is the search for the perfect sun terrace and classic summer drink.
This year, it takes to resolve the issue with the launch of Rickard's Shandy (TM). You receive friends on your deck or you lounging on the dock, Rickard's Shandy (TM) is unquestionably the best way to cool the hot days of summer.
This classic blend of lemonade and lager, delicately sweet and all lightweight, has a refreshing taste that is sure to satisfy the taste buds of all. Brewed in Canada, Rickard's Shandy (TM) contains no preservatives or artificial ingredients, such as lemonade conventional manufacturing uses Rickard's (MC).
History
Coolers, which is eaten in Europe for centuries, is traditionally made of beer and lemonade. However, many variations have emerged over time, often including a soft drink lemon, lime and ginger ale. Although the proportions and ingredients of the mixture are diversified over the years, purists still think that the real cooler must consist of a mixture of lemonade and finely brewed beer.
Experience
Rickard's Shandy (TM) is a superior drink made from superior ingredients. This commitment to quality taste in every sip.
"When you pay Rickard's Shandy (TM), you notice the aroma of freshly squeezed lemon immediately. Then you notice its color, paler says Gary Matthews, brewmaster of Rickard's (MC). The veiled effect is obtained when we add our classic lemonade to our high quality lager to create Rickard's Shandy (TM). This perfect balance creates a crisp and refreshing tonic final. "
Rickard's Shandy (TM) is indicated for the drink all the beer lovers who crave variety and new experiences. Lovers of good food, meanwhile, find that Rickard's Shandy (TM) blends remarkably with seafood, chicken and salads, as well as almost everything can be cooked on the barbecue.
"We are proud to say that we listen to our customers and we offer them products that exceed their expectations, says Julie Sanchez, Senior Chief Rickard's brand (TM). Canadians want their beer offers some versatility, which is why our experienced master brewers have designed this distinctive summer suit. We think Rickard's Shandy (TM) is the perfect blend of high quality lager and classic lemonade, and we are confident that our customers will agree. "
Packaging Formats and Prices
The alcohol content of Rickard's Shandy (TM) is 4.5% by volume. It will be sold in the following formats, although the availability and price packages offered vary from one province to another.
Packing 6 bottles of 341ml cans 473ml Pressure
Rickard's Shandy (TM) will be available in Canada only in stores of beer and alcoholic beverages, as from 1 May 2013.