09 Jan 2018 --- The industry seems to have gone beyond clean label alone, as increased consumer demand for authenticity and transparency is fueled by the demand for "clear" label launches. This marketing term, coined by Innova Market Insights in 2014, has been jumped upon by the industry and has been an iconic description ever since. Clean & clear label is associated with many factors – health, wellness, natural, simple, transparency, minimally processed and organic. There is now an entire umbrella of definitions that are linked to clean label, which can be complex when it comes to food ingredients.