The RB Dwyer Group Helps Launch Ultra Fiber DX with a Shrink Sleeve Label Printed on its IVCO

The shrink label not only enabled us to have a large enough image area to write all the important information related to the fiber but also allowed for a tamper-evident band that ensured freshness and security.

4/8/2011 --- The RB Dwyer Groups new IVCO print technology enables Barn Dad Innovation Nutrition to present a shrink sleeve label with gravure quality and zero cylinder costs. The 360-degree image area contains information and nutrition facts on the back of the label while the front shows a distinctive graphic that includes a brilliant metallic green.

The PVC label is printed in 8 colors and combines the benefits of a decorative sleeve and tamper-evidence in one application eliminating the need for two components. A perforation allows the tamper-evident band to be removed while the label remains on the canister. UV inks for sustainability are used for all print jobs.

According to Kelly Halbrock, Marketing Manager of Angle Foods, “It was important that we educate our customers as to the importance of the 8 layer fiber in this product. The shrink label not only enabled us to have a large enough image area to write all the important information related to the fiber but also allowed for a tamper-evident band that ensured freshness and security. This was very important in our decision to use a shrink label.”