The Original SoupMan Heats Up The Soup Aisle of Safeway With New Shelf-Stable Cartons

The Original SoupMan shelf-stable soups feature the same obsessive perfectionism and eclectic varieties for which the brand is famous, starting with Lobster Bisque, Chicken Noodle, Lentil and Tomato Bisque.

1 Oct 2012 --- SoupMan, Inc. announced The Original SoupMan - the long-adored and best-tasting soup brand in the world, and inspiration for the famous "Soup" episode on Seinfeld – is now available for the first time in new shelf-stable, eco-friendly cartons in the soup aisle of more than 1,400 Safeway and Safeway-owned grocery stores across the United States.

The Original SoupMan shelf-stable soups feature the same obsessive perfectionism and eclectic varieties for which the brand is famous, starting with Lobster Bisque, Chicken Noodle, Lentil and Tomato Bisque. The four varieties of The Original SoupMan soups are now available in fine supermarkets and retailers across the United States. Suggested retail price is $3.79 to $3.99 for a two-serving, 17.3 oz. carton.

"Our new shelf-stable packaging, featuring two delicious servings in every eco-friendly carton, makes it easier than ever for soup lovers to enjoy gourmet quality soups from The Original SoupMan at friendly prices," said Arnold Casale, CEO of SoupMan, Inc.

The innovative, shelf-stable Tetra Recart carton package maintains the impeccable taste and quality standards that made The Original SoupMan famous, while allowing consumers to now find The Original SoupMan in the soup aisle, along with Campbell's and Progresso soups, where over $6 billion in soup purchases occur annually.