The New York Times rates SMIRNOFF(R) Vodka as number one
Characterize the vodka as “pure, clean and ultra smooth, with pleasing texture and classic vodka aroma.”
28/01/05 SMIRNOFF(R) just solidified its position as the world`s leading premium vodka, named as the favorite among 21 brands and eclipsing rivals including Ketel One, Grey Goose and Belvedere. A blind taste test conducted by The New York Times (1/26/05), including a diverse panel of industry experts, characterized the best-selling vodka as “pure, clean and ultra smooth, with pleasing texture and classic vodka aroma.”
Owned by Diageo, the industry leader in promoting responsible drinking, SMIRNOFF(R) was founded in Russia in the 19th century, and introduced in the United States in 1934. SMIRNOFF(R), described by Eric Asimov of The New York Times as containing “smooth neutrality and pleasing texture,” was also recognized with a gold medal in the 2003 San Francisco World Spirits Competition.
SMIRNOFF(R) has always been known for premium quality vodka. Today, SMIRNOFF(R) is the world`s leading premium vodka brand, with distribution in 130 countries and a number of innovative products, including SMIRNOFF ICE(R), the world`s leading flavored malt beverage, launched in 1999, SMIRNOFF ICE TRIPLE BLACK(R), and SMIRNOFF TWIST(R) flavored vodkas.
Diageo (Dee-AH-Gee-O) is the world`s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.
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