The Little Pearl Brings Caviar to the Trend-Setting Crowd with the Launch of its American Caviar

07/12/06 The Little Pearl, the leading national seller of American Caviar -- the freshest caviar in the world -- announced the launch of its new product lines at http://www.LittlePearl.com. The Little Pearl's American Caviar has emerged as one of the hottest products among the trend-setting crowd, a younger, hipper demographic compared to the traditional imported caviar consumer. The Little Pearl's American Caviar is available in five categories: Wild Alaskan Keta Salmon, Cultured Rainbow Trout, Spoonbill Paddlefish, Wild Caught American Sturgeon and exclusive Transmontanus Rex White Sturgeon, The Little Pearl's American answer to imported Beluga.

Historically, caviar has been consumed by an older, wealthier, niche group of people. However, in the same way golf migrated from the elitist consumer to a broader, younger, contemporary group of Americans, American Caviar is exhibiting the same trend. American Caviar's unique, clean, crisp taste and freshness is attributed with creating the trend's inflection point. Traditional imported caviar has not been able to achieve a broad-based appeal.

"In an effort to be different and create a memorable event, we served The Little Pearl's American Caviar at a recent party," said Little Pearl enthusiast, Fredi Shonkoff. "It was the buzz at the party and remained a hot topic of conversation for the weeks that followed. It reminds me of the early days when sushi suddenly became fashionable and considered the 'in thing' and is still going strong."

American Caviar's taste and freshness is achieved based on numerous favorable conditions that don't exist in the traditional imported caviar market. Because of the proximity to the U.S. market and no trade barrier considerations, The Little Pearl's American Caviar freshness far exceeds that of traditional imported caviar. Pristine farms and fisheries with no pollution are a much healthier environment for producing caviar than the contaminated Caspian Sea, Black Sea and Volga River. Additionally, American Caviar doesn't use Borax, a food additive that is banned in the United States, but is used in many traditional imported caviars. Moreover, The Little Pearl's American Caviar standards comply with the U.S. Food & Drug Administration's safety requirements free from the worries of black market trade.

"The Little Pearl is bringing caviar to a new consumer," states Rich Brauman, Founder and Chief Executive Officer at The Little Pearl. "The inherent freshness and taste associated with our American Caviar has ignited a movement with the trend-setting crowd. Caviar was never top of mind for young movers and shakers, now I am getting requests for caviar tables at the hottest events around the country. I expect this new lifestyle change in young America to continue to gain momentum. This is the new American obsession."

The Little Pearl offers its American Caviar "a-la-carte" via individual jars, as well as through themed gift baskets that include a selection of caviars, hand-made blini, creme fraiche, (add Krosno bowls, mother of pearl serving spoons, and a serving guide with suggestions for parties and assorted recipes). Gift basket themes include Holiday Party, Wedding, Nantucket, Caviar for Two, Mild Introduction, The Sophisticate, Valentine's Day, and customized baskets to suit every need -- and they're shipped overnight and fresh throughout the country. The Little Pearl also offers "The Caviar Club" -- the gift of a different type of caviar delivered right to the recipient's doorstep each month (rotating 5-8 types of caviar) for a year. The Little Pearl delivers a spoonful of luxury with every gift.