The Keebler Elves Unveil Their Latest Innovation New Dipping Delights Sandwich Cookies

28/06/07 What will they think of next? Straight from the Hollow Tree and the minds of the Keebler Elves, comes a NEW sandwich cookie designed specifically for dipping in milk. Keebler Dipping Delights contain 0 grams trans fat and are baked with extra care and passion. The cookies come in two delicious varieties-Chocolate with Vanilla creme and Graham with Cheesecake creme.

"Sandwich cookie eaters love to dip and dunk," said Susan Kwolkoski, brand manager, Kellogg Company. "Dipping Delights offer elfin' rich, delicious taste and the opportunity for a magical experience."

According to the 2006 Decision Analyst Consumption Study, milk is the beverage most often enjoyed with a sandwich cookie. And, since Dipping Delights wants to ensure that every snacking experience is uncommonly good, these sandwich cookies were designed with a long, narrow shape for easier dunking in milk. What's more, they come in six creative designs with dunking directions baked right onto the cookie.