Tetra Pak Rolls Out First Tetra Gemina Aseptic Packaging Lines
The full packaging line has been developed to protect customer investment; the design of both the package and the packaging line enables customers to easily change to other Tetra Gemina Aseptic packages to be released in the range.
16/06/07 Tetra Pak, one of the world's leading food and beverage processing and packaging companies, has begun first deliveries of Tetra Gemina Aseptic, to Spanish juice producer J. García Carrión, which has launched its premium ‘Don Simón – Gran Selección’ juice range. The product is proving a success and major Spanish retailers, including Mercadona, Carrefour and El Corte Inglés, have begun retailing the range.
Following high interest generated at Anuga FoodTec 2006 and product/market validation in Spain, Tetra Pak has begun deploying Tetra Gemina Aseptic, its latest aseptic carton packaging system, throughout Europe and Central Asia. A full packaging line is being displayed at Fispal 2007 in Brazil to begin product introduction to other markets.
Tetra Gemina Aseptic is the world's first roll-fed gable top shaped package with full aseptic performance for the packaging of both juice and milk-based products.
Consumer research carried out in eight markets shows that the package delivers an attractive design, excellent functionality and product differentiation. The research also confirms that the package's unique top and distinctive shape combined with easy handling and high pouring performance provides convenience to the end user.
With Tetra Gemina Aseptic, customers and retailers benefit from strong shelf-impact and the advantages of ambient distribution all at a competitive cost.
Tetra Gemina Aseptic is produced on a version of the Tetra Pak A3/Flex – a proven filling machine platform present in over 65 markets around the world.
The full packaging line has been developed to protect customer investment; the design of both the package and the packaging line enables customers to easily change to other Tetra Gemina Aseptic packages to be released in the range.
Adolfo Orive, managing director of Tetra Pak Spain, the first market to introduce the package said: "We've introduced Tetra Gemina Aseptic to bring innovation to the Spanish beverage market. One of our leading juice producers has adopted the package to differentiate a premium freshly squeezed orange juice. The package has been received well by both consumers and retailers and has created much interest with other Spanish manufacturers."
