Tesco Launches Own-label beer Supporting British Hop Association
4 Dec 2014 --- Tesco has become the first supermarket to launch an own-label beer supporting the British Hop Association.
The retailer’s own-label Single Hopped Kentish Ale, produced in collaboration with UK brewer Shepherd Neame, will carry the BHA’s logo. The beer is brewed using one of the UK’s most famous hops, East Kent Golding and is described as having a “distinct smooth taste with malty undertones, enhanced by uplifting botanical hop notes, a touch of spice and delicate herbal aromas”.
Ali Capper of the BHA and also a hop grower, said: “The American trend that has led to a worldwide resurgence of interest in craft brewing has been a double-edged sword at home in the UK. The interest in brewing with high quality raw ingredients has helped create jobs in the industry but unfortunately brewers don’t always choose British grown hops.
“In copying the trend, many British brewers have sought to emulate not only the trend but also the exact beer style. Imports in New World hops have substantially increased in recent years.”
Danielle Jack, product development manager for beers at Tesco said: “Tesco is very proud to be the first major retailer to use the BHA logo on one of our products, helping to raise awareness as well as show support for British hop growers.
“It is important that we maintain our British heritage in beer and hop production, highlighting the quality and flavour attributes of home grown hops wherever possible.”
The new Single Hopped Kentish Ale is available in Tesco stores now, priced £1.89.
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