Sleeves Are A Capital Success

04 Dec 2014 --- CCL Decorative Sleeves has supplied the high impact sleeves that ensure maximum shelf stand-out for the Spirit of London limited edition bottle for Beefeater Gin, the world’s most awarded gin.

The Spirit of London promotion mixes patriotism with style and a hint of eccentricity to capture the essence of modern London. The sleeve features a striking Union Jack design, while the brand’s intrinsic link to London Beefeaters is maintained by a cut-out silhouette of the Beefeater figure which adorns the standard bottle label. As a further unique twist to incorporate Beefeater Gin’s award-winning global advertising, an image of Londoner Justin O’Shea, which was used in the campaign, is incorporated into the Beefeater silhouette.