Tequila Herradura Unveils New Limited-Edition Coleccion de la Casa Reserva 2015 – Directo de Alambique

01 Dec 2015 --- Louisville, Ky., — Maintaining its commitment to provide small-batch tequila experiences to discerning spirits drinkers who appreciate hand-harvested artisanal tequila, Tequila Herradura, crafted by the last true tequila-producing hacienda on the planet, announces the release of the fourth Coleccion de la Casa, Reserva 2015 – Directo de Alambique (Directo). The ultimate holiday gift for tequila aficionados, Directo is made from 100% blue agave, without barrel aging, to reflect a fresh tequila flavor.

This small-batch tequila is produced using only the finest blue agave plants, harvested at the peak of perfection. It is then fermented with natural yeast amid the warm breeze and citrus trees of Casa Herradura, a process entirely unique in the industry. Finally, it is bottled direct from the still at 110 proof, preserving the fresh, youthful flavor of Herradura’s beautiful tequila, a taste unchanged since 1870. The result is a crystal-clear tequila with robust notes of sweet agave, green pepper, citrus, and a hint of herbs and spice. Taken together, these notes provide a smooth, complex, and prolonged presence. A bold tequila expression for true tequila lovers.

“We are delighted to introduce Coleccion de la Casa, Reserva 2015 – Directo de Alambique to our Tequila enthusiasts in the United States just in time for the holidays,” said Liz Edwards, Senior Brand Manager for Tequila Herradura. “The fourth edition in Tequila Herradura’s small-batch tequila series is 110 proof and straight from the still. It’s an ideal expression for discerning tequila drinkers looking to enjoy the crisp, vibrant flavor of Herradura.”

Tequila Herradura has a strong reputation as an industry innovator and is credited with introducing the first-ever Reposado in 1974 and Extra Anejo tequila in 1995. Coleccion de la Casa is a great example in the industry of how four of the primary sources of flavor– agave, water, fermentation, and distillation, absent of maturation impacts the character of the final product creating a totally new flavor profile. As with the other three editions, Master Distiller Maria Teresa Lara, one of the only female Master Distillers in the tequila industry, was the force behind Directo de Alambique.

“I am excited to share Coleccion de la Casa, Reserva 2015 – Directo de Alambique with consumers throughout the United States,” saidRuben Aceves, International Director for Brand Development and Tequila Herradura’s Master Taster. “Directo is personally one of my favorite expressions of Tequila Herradura – straight from the pot still with no aging.”

Coleccion de la Casa, Reserva 2015 – Directo de Alambique will be available in California, Florida, Georgia, Illinois, New York and Texasfor a limited time beginning December 1 at a suggested retail price of $89.99. Directo will be available nationwide for a limited time beginning January 2016.

Tasting Notes for Herradura Coleccion de la Casa, Reserva 2015 –Directo de Alambique

Color: Crystal clear

Aroma:  Enticing aroma of sweet agave, green pepper, and spice notes with a touch of crisp citrus.

Taste: Masterful balance of black pepper and rich earthy flavors complemented by select blue agave and fresh citrus.

Finish: Robust, yet smooth finish characterized by a lasting impression of spice, earthy flavors, and citrus.