Tate & Lyle Launches Stevia Sweetener System in China

05 Apr 2013 --- Tate & Lyle, the global provider of speciality food ingredients and solutions, displayed it’s new naturally sourced sweetener product TASTEVA Stevia Sweetener for the first time at FIC 2013 in Shanghai, marking its debut in China after launches in South America and Europe in 2012.

TASTEVA delivers a clean sweetness and a fresh taste, enabling sugar reduction levels by 50% or more without the bitter/liquorice aftertaste associated with Reb ‘A’ 97 and other stevia products.

“The launch of TASTEVA Stevia Sweetener in China is an important initiative for Tate & Lyle,” said Adam Richardson, Vice President and General Manager, Speciality Food Ingredients, Greater China. “TASTEVA, with an optimal steviol glycoside composition, and from a natural source, is the result of Tate & Lyle’s comprehensive research and deep expertise in speciality sweeteners. The launch of TASTEVA further enhances the company’s sweetener portfolio featuring SPLENDA Sucralose, PUREFRUIT Monk Fruit Extract and a wide range of nutritive sweeteners.”

In addition, during this year’s show, Tate & Lyle’s PUREFRUIT Monk Fruit Extract which also sits within Tate & Lyle’s natural sweetener portfolio was also presented to FiC visitors. PUREFRUIT is a sweetener made from luo han guo, a fruit that has been used and trusted by consumers for generations. It features exceptional stability and versatility and is particularly suitable for Asian beverages such as herbal tea.

Alongside the introduction of the new sweeteners, Tate & Lyle launched its brand new Beverage REBALANCE and ENRICH application services, offering China’s beverage sector support with the development of innovative beverages with significantly reduced sugar and calorie levels, or enhanced nutrition profiles. Visitors to the show were able to taste a wide variety of great tasting prototypes.

“Tate & Lyle is committed to helping food and beverage manufacturers create products that meet their specific needs in nutrition and wellness without compromising on taste,” commented Philip Lin, Marketing Director, Asia Pacific. “We rely on consumer research findings, a solid innovation strategy, and global professional experience to help Chinese customers meet consumers’ needs for healthy food options. “Our growing service capability in China is a key focus for Tate & Lyle and will continue to be so in the future,” Lin added.

In addition to bringing novel sweetening solutions, Tate & Lyle is committed to enhancing its texturant and wellness product lines, with process resilient RESISTAMYL, starches, CREAMIZ fat replacer, soluble dietary fiber STA-LITE Polydextrose and robust food stabilizer systems.

Tate & Lyle’s ingredients and solutions are aimed at facilitating a broad range of food and beverage manufacturers’ innovations involving taste and texture, nutrition rebalance and enhancement and cost optimization. As a result, a range of functional and health benefits can be delivered to dairy, beverage, confectionery, bakery and convenience food customers.