Taste And Toast Anheuser-Busch's Newest Beer Experience: The Biergarten Opens August 6
06 Aug 2013 --- Building on a rich history of creating innovative ways to engage and educate beer enthusiasts on the art of brewing and beer tasting, Anheuser-Busch is opening the gates to The Biergarten for the first time tomorrow.
The outdoor establishment, part of the famed Anheuser-Busch St. Louis Brewery and Tour Center, gives guests a relaxed place to gather while enjoying an exceptional beer experience, from exploring lager beers—the style popularized and perfected by Anheuser-Busch—to trying ales and other specialty beers.
Anheuser-Busch's history and traditions have been integrated into every aspect of The Biergarten. Every day, adults can participate in an exclusive 3 p.m. Tasting, the same time Anheuser-Busch brewmasters from around the country taste beer each day to make sure it is of the highest quality and consistency. The décor also pays homage to Anheuser-Busch's iconic historical imagery. A grand feature wall showcases an eye-catching graphical treatment of the "Anheuser-Busch St. Louis, MO" logo that was stamped on wooden crates designed to safely deliver Budweiser beer from the brewery to local taverns.
"For more than 125 years, we've opened our doors and given visitors an in-depth look into the passion and precision that go into making our world-famous beers," said Peter Kraemer, vice president of Supply and Head Brewmaster for Anheuser-Busch. "As we look to the next 100 years and beyond, The Biergarten will help continue that tradition by giving guests an unforgettable opportunity to participate in time-honored traditions and enjoy our beers in a beautiful space."
Complimentary access to The Biergarten is offered before or after regular brewery tours or any time during operating hours from 11 a.m. to 8 p.m. Monday through Saturday and from 11 a.m. to 6 p.m. on Sunday. It seats up to 275 guests, serves a variety of Anheuser-Busch beers, including 17 on draught, and features several tasting flights. Adults will learn about a number of beer styles, including the nation's most-loved American-style lagers, how to pour the perfect beer, and what glassware best complements each beer style to bring out its unique aroma and taste. Food options will include a limited menu initially, with a full menu featuring small plates and other light fare to be offered later this year.
Biergartens are a common part of beer culture and places where friends and families gather to enjoy each other's company over drinks and food. These traditional outdoor settings originated in Southern Germany in the 19th century, but spread in popularity around the world as beer grew to be a global beverage of choice.
"The Biergarten is truly a labor of love for us," said Julia Mize, vice president, experiential marketing for Anheuser-Busch. "From the craftsmanship that went into designing the unique bar made from reclaimed beechwood, to hand-selecting the glassware that accentuates each beer style, we are thrilled to bring our guests a traditional German biergarten experience in a relaxed setting. We hope The Biergarten will be a destination for St. Louisans and beer lovers around the world – just as our brewery tour has been for decades."
