Tahitian Noni International Expands HIRO Beverage Line

15/02/08 Tahitian Noni International launches HIRO Super Fruits Sparkling Black Currant, the newest addition to its popular HIRO ready-to-drink noni-based beverage line. An all natural beverage, HIRO Super Fruits Sparkling Black Currant combines the benefits of noni with black currant, apple and red grape.

HIRO Super Fruits Sparkling Black Currant is the first of a new category of refreshing beverages within the HIRO line, called HIRO Super Fruits. Sparkling Black Currant delivers the natural health and proven benefits of the noni fruit including increasing energy, supporting the immune system and providing superior antioxidants. HIRO Super Fruits contains no artificial flavors, colors, preservatives or caffeine.

"With the HIRO Super Fruits line, we focused on creating a healthy beverage that is 100 percent natural and combines the benefits of many fruits," said Jonathon Gustavson, Director, Product Development for Tahitian Noni International. "Given the consumers growing demand for sparkling fruit juices and the popularity of the HIRO line, we combined both to provide consumers with a healthy alternative. HIRO Super Fruits Sparkling Black Currant offers consumers the health benefits of noni and the additional antioxidant power of exotic super fruits."

HIRO beverages, named after a Tahitian god, build on the known benefits of the noni fruit. The beverage line focuses on combining noni with healthy ingredients that are widely accepted by the health food industry.