Taco Bell(R)'s Crunchwrap Supreme(TM) menu item becomes permanent on popular demand
Previously introduced as a limited-time offering in summer 2005, the Crunchwrap Supreme was a runaway success, quickly becoming Taco Bell's most successful product introduction ever.
31/01/06 Taco Bell(R) has announced its most portable and popular menu item, the Crunchwrap Supreme(TM), will be a permanent menu addition at participating Taco Bell locations. Previously introduced as a limited-time offering in summer 2005, the Crunchwrap Supreme was a runaway success, quickly becoming Taco Bell's most successful product introduction ever. Hailed as "Taco Bell classic taste made modern" the Crunchwrap Supreme takes popular Taco Bell flavors and makes them portable by wrapping it with a tortilla, creating a unique hexagon shape, sealed on all sides to avoid spills. This latest food innovation proved irresistible among crunchy, cheesy, melty-lovers eating on-the-go.
The Crunchwrap Supreme offers consumers the classic tastes of Taco Bell, with a crunchy tostada shell, seasoned beef, warm nacho cheese sauce, lettuce, juicy tomatoes and cool sour cream. The product is wrapped in a flour tortilla and grilled to seal in all the flavors for maximum portability. The Crunchwrap Supreme is available for $1.89 at participating restaurants (price may vary by location).
Its permanent menu introduction is supported by 30 and 15-second TV spots and radio ads produced by Foote, Cone & Belding (FCB). The ad describes the Crunchwrap Supreme as "good to go" and has a creative take with a classic car made modern.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is the nation's leading Mexican-style quick service restaurant chain serving tacos, burritos, signature Quesadillas, Grilled Stuft Burritos(R), nachos and other specialty items. Taco Bell serves more than 35 million consumers each week in nearly 6,000 restaurants in the U.S.
