Synergy Targets Savoury Bakery Market

Synergy, is launching a range of Cheese Flavour Solutions that are suitable for a wide range of savoury bakery applications.

11 Dec 2012 --- Global manufacturer of flavours and value-added ingredients, Synergy, is launching a range of Cheese Flavour Solutions that are suitable for a wide range of savoury bakery applications. Reacting to widespread consumer demand for authentic cheese profiles, Synergy’s range will enhance flavour delivery and aroma over natural cheese and can be incorporated into the dough to give real artisan appeal.

Integrating a rich dairy heritage from parent company Carbery with proprietary flavour technology, Synergy’s Cheese Flavour Solutions offer manufacturers a number of technical, processing and labelling advantages. Declared simply as cheese or natural flavour, these natural ingredients deliver high levels of thermostability, ensuring authentic cheese profiles are maintained during heat treatment.

“Cheese-flavoured bread is a lucrative sub-segment of a bakery market that is worth €4 billion in the UK alone and working with cheese profiles opens up a world of opportunity for manufacturers,” comments Sarah Pearson, category marketing executive, Synergy. “The savoury category team at Synergy carried out market research in the UK’s gastronomic hub, London, to draw insight into the key flavour profiles used in the bakery market and our findings showed that cheese is one of the top five ingredients. Responding to growing demand for cheese-flavoured bread and baked goods, our cost-effective Cheese Flavour Solutions help bakers create authentic cheese flavoured bakery products that look, taste and smell delicious.”

Inspired by market leading cheese profiles, Synergy’s Cheese Flavour Solutions are compatible with a range of popular bakery applications, including speciality breads, scones, bagels and muffins. Synergy also has a range of cheese flavours for other applications, such as ready meals, soups and sauces.