Synergy Flavours acquires Italian natural flavors supplier, Janoušek

30 Apr 2018 --- Synergy Flavours has completed the acquisition of Janoušek, in Trieste, NE Italy. As one of the world’s first suppliers of herbal extracts and natural flavorings, Janoušek has been serving customers in its home market of Italy for 135 years and also operates across Eastern Europe.

The acquisition of Janoušek will enable Synergy to expand into these European geographies with its specialist product ranges, which include flavors for nutrition and dairy taste solutions.

Synergy’s flavor creation and application capabilities span the globe – with commercial, manufacturing and technical support facilities in Ireland, the UK, the US, Brazil and Thailand. The company is part of the Carbery Group – a leading international manufacturer of specialty food ingredients, flavoring systems and award-winning cheese producer, owned by four Irish dairy co-operatives.

Steve Morgan, CEO, Synergy Flavours Ltd. commented: “We’re thrilled to be welcoming the Janoušek business into our Group as it brings new expertise and products into our natural flavor, essences and extracts portfolio and complements our long heritage in the dairy processing in Ireland and vanilla extraction in the US. The Italian site has an excellent record for high-quality manufacturing and offers room for growth with easy road access to much of mainland Europe.”

“Janoušek is a growing, well run business and we have no plans for major or immediate changes. We intend to invest in and grow the team, adding new skills and new capacity to the site as required over the coming years.”

Speaking to FoodIngredientsFirst, Morgan says: “It’s a good time for the acquisition to happen because it’s part of our long-term strategy to develop the Synergy Flavours international footprint and brings new expertise and products into the natural portfolio of the business. It gives Synergy in Europe a new home on the doorstep of Eastern Europe, potentially easier access to the Middle East and an established base to support flavor and natural ingredient manufacturing to service new and existing customers in Italy and the wider region.”

“Italy is a market that is known for being passionate about authentic and great tasting food and we bring new investment to the region. With our extensive experience and capabilities, we also bring further opportunity for new development and innovation in taste and flavor solutions across the food and beverage market, not just in Italy but in surrounding regions,” he explains. “The location of Trieste is ideally situated for further market development and opportunities – in particular, its proximity to Slovenia opens the door for us to present an extended portfolio to new and existing customers.”

“Whilst Italian and citrus type flavors remain popular, the biggest trend that we are witnessing is the rising interest in authentic, natural flavor profiles. Within this, provenance is particularly important and the acquisition of Janousek into the Synergy family provides us with the opportunity to present an extended offering, not just of authentic, natural flavors but also of extracts and essences,” Morgan notes.

Jason Hawkins, CEO of the Carbery Group, added: “With ongoing investment and expansion underway in the US, Asia and Brazil and recent investment in Mexico, our intention is for Synergy Flavours to be positioned to support customers across the world, regardless of borders or geography. The acquisition of Janoušek gives Synergy in Europe a new home on the doorstep of Eastern Europe, potentially easier access to the Middle East and a stable base to support flavor and natural ingredient manufacturing for new and existing customers in Italy and the wider region.”

By Elizabeth Green