Symrise Wraps Up its Natural Flavorings Package
All Be Natural flavorings can be easily classified and designated in compliance with the new EC Flavorings Regulation, which will become binding on January 20, 2011.
22/06/09 The new EC Flavorings Regulation poses a challenge to many food manufacturers. Symrise is bringing one of its core competencies to bear – natural flavorings – to help its clients meet this challenge: part of the Symrise “taste for life” platform, “BE NATURAL” includes a line of flavorings customized to clients’ needs and adapted to each product. The concept also, however, encompasses comprehensive, personal information and consulting services.
“We have a flavor for every labeling need,” says a pleased Dr. Anne Grünhagen, Director Marketing Strategic Business Unit Sweet. “If your product labels used to include the phrase contains natural flavorings, you’re not going to want to have to change that in the future.” Two objectives are at the forefront of everything Symrise offers its clients: The first is to offer an extensive portfolio of natural flavorings that satisfy consumer taste preferences 100% and, in so doing, win over the public. Secondly, Symrise experts work directly with food manufacturers, either over the phone or in person, to provide transparency on issues of quality assurance, sustainability and the new legislation. These individuals make recommendations and provide solutions to achieve an optimum, authentic flavor for the products to be labeled.
All Be Natural flavorings can be easily classified and designated in compliance with the new EC Flavorings Regulation, which will become binding on January 20, 2011. The product line includes a variety of fruity and sweet flavor notes, as well as meat and vegetable flavorings for savory products. Classic berry notes such as strawberry and raspberry, brown notes such as caramel, and “superfruits” such as açaí and cranberry are ideal for dairy, confectionery and bakery products. The Optarom collection represents yet another component of the Be Natural package. A number of flavorings from this collection can be labeled as fruit powders and are very often used in products, thereby increasing the fruit content significantly.
“We’re also hoping that our natural flavorings will meet increasing consumer demand for natural products,” emphasizes Dirk Bennwitz, Senior Vice President Strategic Business Unit SWEET. “The new EC Flavorings Regulation will make consumers more sensitive to whether a product is natural.” Sustainability, availability of raw materials and a natural, authentic taste are issues that the food industry will continue to face in the years to come.
