Symrise to Take Part in the Djazagro Exhibition

Symrise's presence at the Djazagro agrofood exhibition in Algeria means that one of the world's leading flavoring manufacturers will be on site. By attending the trade fair, the company is expanding its activities in the region.

18/05/09 Symrise, one of the world's leading fragrance and flavoring manufacturers, will be on site for the second year in a row at the Djazagro international exhibition, which will be held at the Palais des Expositions d’Alger from May 18-21, 2009. It is clearly demonstrating its interest in this region by sending a full interdisciplinary team to represent the broad range of the company's expertise. This is a strong statement in these times of global economic crisis, when the current tendency is to cut back on corporate communication activities.

Every day we eat foods that contain flavorings — dairy products, ice creams, pastries, beverages as well as savory dishes. Symrise is a part of all of these products and many more. Its expertise enhances the taste of foods and creates flavor sensations such as freshness, spice and heat.

Symrise's defining characteristic is the way it combines its strength in creating innovative products with a major emphasis on research into consumer behavior. Preferences vary strongly from region to region, and Symrise conducts specific research so it can offer the Algerian food industry customized solutions which are designed to satisfy consumers in different regions throughout the country. This allows Symrise to translate consumer preferences into ready-to-market product concepts.

taste for life — eating well and healthily

Health is becoming more and more of a priority for Algerian consumers, and their interest in the quality of the foods they eat is constantly growing. The desire for healthier habits is changing the way people eat in many countries, including Algeria. At the same time, however, people are not willing to sacrifice flavor, and when they go shopping they choose foods that will let them eat healthily without giving up appetizing tastes. Symrise offers flavor concepts which give foods the special something that consumers want. The company's taste for life  product portfolio helps clients develop and optimize their brands. The goal is to work with clients to create products with an authentic flavor that will meet the demands of consumers who want to enjoy healthy food which tastes good.