Symrise Starts Second Scent Expedition to Uncover the Secrets of Fragrance in China
Following the Scent Expedition to the Southwest province of China, there will be a closing ceremony in Shanghai on 31st May, where guests will have the opportunity to hear from the perfumers about their experience in Yunnan and smell first creative shots.
5/25/2011 --- The Expedition will allow the talented noses to discover the smells, tastes, and sights in different areas in the Yunnan and Jiangxi provinces, the botanical garden of China. Memories from the Scent Expedition to China will remain a rich source of inspiration to perfumers for a long time.
The senior perfumers will start the week-long expedition in Kunming, travelling to Yuanjiang, Luliang, and Jinxi. They will visit fresh flower markets, tuberose, jasmine and gardenia fields, orris plantations, bamboo forests, tea factories, and raw material processing plants, among others.
Following the Scent Expedition to the Southwest province of China, there will be a closing ceremony in Shanghai on 31st May, where guests will have the opportunity to hear from the perfumers about their experience in Yunnan and smell first creative shots.
Symrise’s motto is “always inspiring more” and the Scent Expedition does this by taking perfumers out and allowing them to find new stimuli for their creativity. This enables them to develop accepted fragrance compositions. To adapt their work to a specific country, perfumers need to capture local preferences for inspiration. In addition to triggering inspiration, the goal of the scent expedition is to create understanding for the culture and market of the consumer – how they live, where they shop and where they work. Perfumers must smell and know the local products to link them to the products and raw material basis they know. This way, they can offer consumers of each country suitable fragrance solutions.
The Scent Expedition to China is part of the Symrise “Perfumers’ Academy”. Now in its 5th year, it was established to provide continuing education for the company’s perfumers. It is aimed at all Symrise perfumers, from the youngest talent to the most experienced “noses.” The objective is to provide experience and inspiration to each through all stages of their career, by way of various inspirational programs. In 2007 Symrise organized a first Scent Expedition to India.
