Symrise launches citrus essence oil replacers to address market challenges

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15 Nov 2017 --- Symrise has announced the launch of a new series of citrus essence oil replacers, including certified organics. The fully sustainable products are designed to mimic the taste profile of citrus essence oils. 

Michael Falkenberg, Category Director for Beverages at Symrise described the series as being the perfect solution to overcoming the growing global demand for citrus amid the severely challenged global supply. He says: “Using Symrise Citrus Essence Oil Replacers, customers can count on price stability, supply stability, consistent quality, sustainable raw materials, superior processing techniques and of course, exceptional flavor.” 

“Up to now, citrus oil essences have been readily available with little concern about supply, volumes and pricing according to Falkenberg. He adds: “Today, however, we are focused on the impact of changes in consumer demand, notably the switch from regular orange juice made from concentrate to orange juice not-from-concentrate (NFC).” 

Falkenberg explained that citrus oils are among the by-products of orange juice concentrates, commenting: “There is less processing of juice from concentrates, so fewer by-products such as essential oils are available for the processing of citrus essence oils into citrus flavors.”

Symrise has access to a suite of sustainable resources for essence oil replacers, including both citruses from named sources and natural citrus alternatives. In discussing sustainable citrus from named sources, Mr. Falkenberg cited certified sustainable farming practices; the availability of organic options; using the highest quality oils and/or extracts; and proprietary separation technologies such as SymTrap and SymClear as the company’s unique advantages. Working with these materials also provides the potential benefit of a provenance claim. 

Natural, non-citrus alternatives that are used as raw materials include botanicals with citrus notes and patented natural molecules made from superior biotransformation and/or natural fermentation technologies.

Falkenberg emphasizes that Symrise’s Citrus Essence Oil Replacers go a long way towards overcoming the shortages, price and quality fluctuations, and long-term cost increases that are besieging the global citrus market, noting: “Our Citrus Essence Oil Replacers can address specific market challenges, such as the citrus greening disease which is having a substantial impact on crops – particularly what’s grown in the United States, Brazil and Mexico. Prices are skyrocketing as a result of the damages caused by greening.”

He also cited climate instability, noting the hurricanes, droughts and flooding that have interrupted the availability of supplies worldwide. Falkenberg continues: “Turning to European and Asian citrus suppliers is not a satisfying alternative. While European products may be high in quality, they are also high in cost. The low juice quality of China’s domestically used citrus crops is also a drawback since it has driven farmers to shift to competing for cash crops such as sugar cane and biofuels.” 

Falkenberg concluded: “We understand that customers may be dealing with unique challenges based on their application, but because we have the option to turn to either citrus or non-citrus materials, we are well equipped to develop custom solutions. From initial product development to market, we work side by side with customers, including the crucial labeling and regulatory stages. We are taking this challenge and turning it into an opportunity. Our sustainable citrus capabilities, combined with our inherent strength in citrus and beverages, make us the ideal partner for companies who are looking for fully sustainable citrus solutions.”

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Symrise AG

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Symrise develops, produces and sells fragrances and flavorings, cosmetic active ingredients and raw materials as well as functional ingredients and solutions that enhance the sensory properties and nutrition of various products. The company’s nearly 30,000 products are mainly produced on the basis of natural raw materials like vanilla, citrus fruits, onions, fish, meat, blossoms and plant materials. The flavors, substances, perfume oils and sensory solutions are often central functional components for its customers’ end products. These customers include manufacturers of perfumes, cosmetics and foods, the pharmaceutical industry and producers of nutritional supplements, pet food and baby food.

With sales of more than € 2.9 billion in 2016, Symrise is among the global leaders in the market for flavors and fragrances. Headquartered in Holzminden, Germany, the Group is represented in over 40 countries in Europe, Africa and the Middle East, Asia, the United States and Latin America.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process.

The company’s origins go back to the year 1874. Symrise has since grown to achieve a market share of currently 11 % – making it one of the leading suppliers of flavors and fragrances on the global market. A high level of innovation and creativity, an exact knowledge of customer needs and various regional consumer preferences as well as targeted expansion into new and promising market segments contribute to our company’s above-average growth rate. Today, Symrise has about 9,000 employees working at sites in more than 40 countries, serving over 6,000 customers in roughly 160 countries.

Since October 2016, the operating activities of the Symrise Group have been broken down into three segments: Flavor, Nutrition and Scent & Care. The divisions within these segments are organized according to business units and regions.

Each segment has its own research and development, purchasing, production, quality control, marketing and sales departments. This system allows internal processes to be accelerated. Symrise aims to simplify procedures while making them customer-oriented and pragmatic. It places great value on fast and flexible decision-making.

The Flavor segment contains the Beverages, Savory and Sweet business units. Flavor’s range of products consists of approximately 13,000 items, which are sold in 145 countries. The flavorings Symrise produces are used by customers to make foods and beverages and give the various products their individual tastes. Symrise supplies individual flavorings used in end products as well as complete solutions, which, apart from the actual flavor, can contain additional functional ingredients, food coloring or microencapsulated components. The segment has sites in more than 40 countries in Europe, Asia, North America, Latin America and Africa.

The Nutrition segment markets its nearly 2,000 products in 89 countries via four business units: Food, Pet Food Aqua and Probi. They deliver natural sensory product solutions for taste, texture, color and functionality in foods, beverages, and baby food based on backward integration processes for vegetables, fruit, meat and seafood. It also supplies natural-taste and acceptance- enhancing products for pet foods and sustainable marine ingredients for aquacultures. And there are also probiotics for foods, beverages and nutritional supplements with health-promoting benefits.

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