Symrise Expands Vienna Site
At the heart of the Austrian site is a gourmet kitchen where clients work with Symrise to develop new product concepts. This significantly shortens the development time required prior to product launch.
12/12/08 The move and development of its Vienna affiliate is helping Symrise strengthen its presence in Austria and throughout the entire southeastern European market. The site expansion has allowed the global fragrance and flavorings manufacturer to improve its services to clients in the region and to develop products more closely tailored to the needs of local markets. The focus of these efforts has been on developing culinary concepts for fat-based products.
New offices and laboratories for the Sales, Category Management, Development and Applications Technology departments have been established on a 1300 sq. m. site in Vienna. At the heart of the Austrian site is a gourmet kitchen where clients work with Symrise to develop new product concepts. This significantly shortens the development time required prior to product launch and gives clients a clear competitive edge. Modern, fully equipped sensory analysis facilities also demonstrate the importance placed on consumer research at the Vienna site.
“For years now, our Vienna affiliate has played a central role in our company’s expansion into southeastern European markets,” says Heiner Schaper, President Flavor & Nutrition Europe, Africa, Middle East, Symrise. “Our clients in this region think of the Vienna site as a springboard to western Europe. Thanks to our expanded facilities and outstanding technical opportunities, we will be seeing our already positive growth rates on these markets continue to rise.”
Symrise activities in the Austrian capital revolve around developing culinary concepts and fat-based products such as margarine and mayonnaise at our in-house “Margarine Competence Center.” “We assume that the role these products play will continue to expand in the future,” Schaper goes on to say. “The expansion of our Vienna site has allowed us to further enhance our reputation as experts in this field.”
In addition, Vienna is also the home of the Applications Technology department for sweets, snack items and beverages for southeastern Europe. As Toni Weghofer, CEO of Symrise Austria, explains, “The new sensory analysis and consumer research facilities allow us to develop products for all of these segments that possess a great deal of market relevance. We also provide on-site consultation for our clients as a way to take full advantage of the potential in the countries of southeastern Europe. This allows us to ensure that, when using our flavorings and ingredients, our clients can manufacture their products in their own facilities efficiently and in consistent quality.”
The new office and development building is located in direct proximity to central Vienna and can be easily reached from the airport. Symrise works closely with the Universities of Economics and of Natural Resources and Applied Life Sciences, which are also located in the immediate area.
