Symrise Begins Collaboration With Gianfranco Chiarini and His Digital Chef Network
“I want to inspire Symrise, to learn from Symrise and to be a part of its exciting activities,” said Gianfranco Chiarini, an award-winning chef of Italian-Columbian descent.
23 Oct 2012 --- Gianfranco Chiarini, a star in the world of cooking, has joined ranks with Symrise. He now advises the company about creative cooking. He uses his digital network of chefs to collect local knowledge about food and taste preferences, among other things. In return, he receives insights into the creation and interaction of tastes from Symrise.
“I want to inspire Symrise, to learn from Symrise and to be a part of its exciting activities,” said Gianfranco Chiarini, an award-winning chef of Italian-Columbian descent. “I am sharing what I know with Symrise to inspire the creative work of its employees. In turn, I would like to learn more about flavors, where they come from and how they influence each other. I’d like to build on that potential and use it for new creations at Symrise and in my own kitchen.
”Symrise is working with its internal network of chefs made up of Symrise cooks of different nationalities. Around the world, they help to develop tailor-made products for all tastes using their specialized knowledge. Now, the company is taking this a step further and is expanding its expertise. Just a few months ago, Symrise recruited the accomplished chef Harry Weber. He coordinates the international Symrise network of chefs: who is working when and with whom on which project. To help work on new concepts in an even more focused manner, Symrise is now also consulting Gianfranco Chiarini. He operates the world’s largest digital network of chefs, comprising more than 15,000 of them around the world. Their knowledge provides a glimpse into local cuisine worldwide. How are meals prepared? What flavors do they and their guests prefer? What local specialties do they know? And what trends are emerging? The network’s answers to these questions provide a broad wealth of knowledge for Symrise. This makes it possible to develop even better products that appeal to regional desires.
Referring to the collaboration with Gianfranco Chiarini, Harry Weber said, “Thanks to Gianfranco and his network, we are getting unique and authentic insight into local cuisine on all continents. With his help, we will be able to offer our global clients flavors tailored to local preferences. In this way, we will appeal to our customers’ tastes and be able to address new trends quickly. And that will suit everyone’s palate – consumers, customers, Gianfranco and Symrise.
