Symrise acquires Flavours Direct
Strengthens its position in Great Britain and Ireland.
15/03/05 Germany Symrise GmbH & Co. KG, one of the world's leading manufacturers of flavors and fragrances, is continuing to expand its international business activities in the field of flavors.
As of 31st of March 2005, Symrise will acquire the British flavor manufacturer Flavours Direct in Corby, England.
With the acquisition of Flavours Direct, Symrise is strengthening its position in Great Britain and Ireland making the company one of the foremost suppliers of savory flavors in Great Britain, the largest market for snacks and savory convenience foods in Europe.
Founded in 1998, Flavours Direct currently has 38 employees and will continue to trade under its current name as a UK subsidiary of Symrise. In 2004, it yielded annual sales of around 10 million euros.
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