Swiss Chocolatier Turns Up the Heat on Premium Chocolate
The mild, delicate cocoa flavor gradually gives way to the full-bodied, spicy dash of chili. Neither weak nor overpowering, the Excellence Chili bar is truly a tasting experience to be slowly savored and enjoyed.
05/06/08 Lindt & Sprungli, creator of innovative, premium Swiss chocolate recipes, introduces the Excellence Chili bar, the newest addition to Lindt's signature Excellence Bar Collection. The new bar, which infuses fine, dark chocolate with the essence of red chili pepper, is now available at Lindt retail stores and select wholesale locations nationwide.
"Evolving consumer taste preferences combined with robust premium chocolate category growth is driving the emergence of exotic flavor pairings," said Thomas Linemayr, chief executive officer and president of Lindt USA. "The chili and chocolate flavor infusion is a nod to chocolate's rich history and signals a shift toward consumer connoisseurship."
The combination of premium, dark chocolate with chili pepper delivers a unique taste experience sure to delight American palates. The mild, delicate cocoa flavor gradually gives way to the full-bodied, spicy dash of chili. Neither weak nor overpowering, the Excellence Chili bar is truly a tasting experience to be slowly savored and enjoyed.
